Sarum’s Award Triumph Is Great – But It Also Has Relevance For All Of Us In B2B Marketing

Anyone who knows me knows that I hate blowing my own trumpet. Thankfully, as so much of the work is down to the amazing team we have here at Sarum, I can today blow it on their behalf. We’ve had something of a major win in terms of recognition by our peers in the communications business. To make all this even more satisfying, it’s a global win. I am amazed to be able to say that our client work has been honoured by one of the most prestigious bodies in the business, who evaluated no less than 1500 submissions from right around the globe – and found our project worthy of very high praise indeed. What’s happened is that The League of American Communication Professionals , or the LACP, a group set up to create a space for the world’s PR practitioners to mark of best-in-class practices within the field, while also recognising those teams demonstrating “exemplary communications capabilities,” have

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Why I’m Going Paper Free on the 6th of November

Hola twitchers! I love Autumn time, so am glad, believe it or not, that it looks like the season has finally come. Soon, the streets will be full of lovely brown leaves that school kids of all ages will be tempted to jump around in… an image that reminds me how wonderful trees are, how much they give us in life and nature. And, like it or not, their impact on business. Here’s a sobering stat for you: if we didn’t use paper for just one business day, we’d save 11m of the things worldwide. Which is why, on November 6th, I plan to do just that. Save some damned trees, that is. And I think you should join me. The curse of the purse full of paper for no need!? Have I finally gone off my rocker completely and become an eco-warrior? Not quite. I am actually just getting behind a fantastic campaign that a client, AIIM ,  has

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What A Blog Is and What It’s Not: The Birtie Perspective

Hola! I just want to rather quickly finish off what I started to say last time on the best way to produce social media if you are an IT software and services company. Which is don’t write it yourself … but then don’t let someone else write it either! Sounds contradictory? Let me explain the method behind my madness, then. We had already discussed the importance of finding good people in your team to blog. We’ve also spoken about the importance of it not necessarily being the CEO or the CTO: these guys should be leading the charge out in the field and I think it can look a bit weird if the boss is seen as having so much time on their hands that they’re cranking out a communiqué every few days (check out THE THREE ‘Ws’ OF HI-TECH BLOGGING – 1: THE ‘WHO,’ WHO SHOULD BLOG?’). So internal subject experts are your obvious option. These are often experienced, cool people with great

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