The Future is Knocking Too Loudly to be Ignored: Or, what I learned from one Amazing Social Media PR Campaign

I’ve talked a lot on this blog about the sense of a departure from what we are now doing at Sarum and what more traditional B2B PR has been about – that we, as a consultancy, are starting to put clear water between what we do for clients and what most hi-tech agencies offer. This all came to a head recently with some really amazing work that we did for our client AIIM, the global information managers’ professional body, and its ‘World Paper Free Day’ campaign (and which I have previously flagged up here). ‘World Paper Free Day’ – which I will now, deliberately, call by its hashtag #WPFD, for reasons that will soon become pretty obvious – is an annual push by AIIM to make people and businesses alike think about their possible over-reliance on paper. If you think about it, we can end up producing, consuming and generally pushing around lots and lots of the stuff, even in

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Why I’m Going Paper Free on the 6th of November

Hola twitchers! I love Autumn time, so am glad, believe it or not, that it looks like the season has finally come. Soon, the streets will be full of lovely brown leaves that school kids of all ages will be tempted to jump around in… an image that reminds me how wonderful trees are, how much they give us in life and nature. And, like it or not, their impact on business. Here’s a sobering stat for you: if we didn’t use paper for just one business day, we’d save 11m of the things worldwide. Which is why, on November 6th, I plan to do just that. Save some damned trees, that is. And I think you should join me. The curse of the purse full of paper for no need!? Have I finally gone off my rocker completely and become an eco-warrior? Not quite. I am actually just getting behind a fantastic campaign that a client, AIIM ,  has

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