The Three Most Important Things You’re Going To Read Today About The World. Trust Me!

We’ve won a big Award. Doubtless, you are delighted for us. But it’s ok.  I’m not going to bang on about it. What I am going to do is something I hope is a lot more useful: draw out the main lessons that I think this triumph of ours might have for fellow practitioners of the dark arts of B2B communication.  Which means that you will get something out of reading this, beyond just the joy of one of my regular rants. OK, joking aside: The team here at Sarum, has done exceptionally well in a prestigious, cross-industry , global competition that highlights media campaigns and ranks how well they performed. Actually, that’s only half of it. There are a whole bunch of criteria used by the judges, all genuine branding and marketing experts. So they look at the aesthetics of the work done, the look and feel of the collateral, as much as the metrics of its impact. And

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‘Thinking Like a Journalist’ is all well to say. Doing it is the hard part – as we found – But worth it, though!

A powerful and suggestive slogan I’ve heard bruited about in digital communications recently is, Thinking like a journalist. The idea; if we could get clients – or at least stakeholders and certain key people in the client – to try and see themselves from the outside-in, or as ‘others see us’ – to start to think more about how the wider world could interface with our messaging, instead of us just push-push-pushing it out – then what great results we might get in terms of buy-in and coverage? Well, we’ve just done a great event… may have been a one-off, I accept… that I think nailed that one to the wall. We really did get the client to think like a journalist. And by jiminy, when it works – boy, does it work! Let me back up and explain what we did here. Back in April we set up a pretty innovative press event… actually, let me stop myself there.

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The Bilingual PR: Or, Why It Really Is OK To ‘Speak Siobhan’ Sometimes

If you used any of the following words this week… get ready to be shamed. ‘Unicorn’ – as applied to a business idea, not the charming mythical quadruped. ‘Rockstar’ – when you mean an outstanding employee, not, you know, Thin Lizzy’s Phil Lynott. (Ask your Dad, if confused.) ‘Hack’ – when you mean ugly but efficient way of solving a problem… not what you do when your partner finally succeeds in getting you to attack the weed issue in the garden! Yup – you’ve been using and abusing the English language again. Which probably means you work in IT… but, to my squirming discomfort, means you are just as likely to work in B2B PR! The list comes from the latest regular cultural health check on all this from our friends at leading US business magazine Forbes. The magazine’s point; we are too keen to use jargon, clichés and meaningless but cool-sounding verbiage to make our points in business these

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PR is Dead. Long Live Well – Something Better?

So, after a bit of a narrow escape for #LFC in Europe, and a dull draw on Saturday, I am now calm enough to open up a very big can of worms with you guys… I hope you are ready. Is there any need for PR anymore? (Sounds of huffs, scoffs and dropping of jaws right across the hi-tech B2B landscape!) Given that I work in PR and that I still (sort of) call what we do here  ‘PR’… that a lot of my clients think they are paying for what they think is PR… Have I finally lost whatever marbles I have left? Well, hear me out here. For a start, the death of PR is hardly a new prediction inside the industry itself: we have been hearing doomy statements about the impact of social media and so on for some time. The usual counterblast to suggestions that all clients need to do is get a Twitter account –

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What A Blog Is and What It’s Not: The Birtie Perspective

Hola! I just want to rather quickly finish off what I started to say last time on the best way to produce social media if you are an IT software and services company. Which is don’t write it yourself … but then don’t let someone else write it either! Sounds contradictory? Let me explain the method behind my madness, then. We had already discussed the importance of finding good people in your team to blog. We’ve also spoken about the importance of it not necessarily being the CEO or the CTO: these guys should be leading the charge out in the field and I think it can look a bit weird if the boss is seen as having so much time on their hands that they’re cranking out a communiqué every few days (check out THE THREE ‘Ws’ OF HI-TECH BLOGGING – 1: THE ‘WHO,’ WHO SHOULD BLOG?’). So internal subject experts are your obvious option. These are often experienced, cool people with great

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B2B PR Proof. Meet Industry Awards’ Night Pudding! A trumpet blow for Sarum PR

Hello again! A very quick communiqué from me today, as I have been very busy watching too much of the World Cup, Tour de France, Wimbledon, F1…  and need to catch up (and no, despite my deep love of The Kop, we are passing over the whole Suarez issue in saddened silence – ‘complete muppet’ – ok, well not complete silence!.) I have a few things I want to discuss with you in the next few blogs to do with important and interesting issues around social media in B2B. But in part exchange, as it were, for all that wisdom and expertise, allow me two seconds please to briefly blow the Sarum PR trumpet (in the words of Father Ted’s Mrs Doyle – ah go on!) What’s happened: I am incredibly delighted and proud to say that Sarum PR has been recognised for its work for one of our key clients, EASY Software UK. At the Storage Awards in mid June

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As the dust settles, what’s the real learning from ‘BRITGATE’?

So – what do you think went wrong with ‘BRITGATE’ – the alleged PR/social media ‘disaster’ at last month’s Brit awards? If you have forgotten already, or been on too overwhelmed by Liverpool’s recent winning performances to notice (!), the PR company looking after the event got a lot of flack for being a bit too, er, ‘helpful’ in terms of suggesting what attendees should or shouldn’t say or be Tweeting during their big nights out (http://diginomica.com/2014/02/19/priceless-mastercards-social-pr-nightmare/). At the time, a lot of sound and fury was generated about the way the PR firm had over-stepped the mark. Well, I don’t think it’s quite as simple as that… and you may also be a bit surprised by what I think was the right way to handle the tricky social media side of it. This may raise an eyebrow or two particurly if you are convinced I am somehow ‘anti’ social here at Sarum (e.g. ‘WELCOME TO MY BLOG: A PLACE

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Welcome to my Blog: A place to debate B2B communications in the digital age

So. I have finally gone and done it. I have decided to add my voice to the debate that’s raging in the world of business-to-business (B2B) communications and public relations. Why? Maybe I like the sound of my own voice? Quiet at the back there! No. I feel it’s time to step in because I am seeing a ‘war’ happening out there, more so than I have ever seen in my career in IT PR. What sort of war? It’s a ‘turf’ war, one that’s starting to affect clients. There’s a lot of noise and confusion in this war, too, one that isn’t helping anyone… especially technology SMEs who struggle enough to get a fair hearing in the market – and who end up even worse off. What am I on about? It’s the ‘war’ that says communications is now only about the Web and only social, lots of noise about Twitter and LinkedIn – so there is no need

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