Welcome to my Blog: A place to debate B2B communications in the digital age

So. I have finally gone and done it. I have decided to add my voice to the debate that’s raging in the world of business-to-business (B2B) communications and public relations. Why? Maybe I like the sound of my own voice? Quiet at the back there! No. I feel it’s time to step in because I am seeing a ‘war’ happening out there, more so than I have ever seen in my career in IT PR. What sort of war? It’s a ‘turf’ war, one that’s starting to affect clients. There’s a lot of noise and confusion in this war, too, one that isn’t helping anyone… especially technology SMEs who struggle enough to get a fair hearing in the market – and who end up even worse off. What am I on about? It’s the ‘war’ that says communications is now only about the Web and only social, lots of noise about Twitter and LinkedIn – so there is no need

read more Welcome to my Blog: A place to debate B2B communications in the digital age