So we know about PR, and I’ve said quite a bit about AR – Analyst Relations (which, as you know,
Remember those small ads that used to promise you BIG MONEY for becoming a FREELANCE WRITER? They weren’t really believable.
Stepping back may be an unlikely mantra from a PR person I’ll give you – but I do often suggest
Think back to when Liverpool was at the top of its game and the Trade Show was king. A while
When I ask people, ‘Who owns the social media side of your brand?’ – far too many say something like,
Today, I’m channelling my inner Sex And The City voice to ask a very Carrie Bradshaw style leading question… though,
Am I the only one who has no idea how to use all these allegedly amazing new emojis and ways
I’ve talked a lot about the way brand journalism works with clients, colleagues in marketing, and reporters. But a very
People tell me the lines are very blurry between different roles in B2B hi-tech communications these days. Journalists seem to
I work with the sworn enemy of the career PR. Journalists. Yeah. I know. OMG. How can I bear to?