Is there a way to maximise opportunity, but still be ethical, in B2B PR?

Hello again! Thanks for coming back to my blog. I’ve been busy, as ever, which is great. I can cope with most of what I have to do, which is fantastic – I love this way of making my mark on the world. But now and again my working day throws up a challenge that I have to take off-line to think about – and that’s what I want to debate with you here today. This happened last week; something happened on a call that was sort of awkward and good in equal measure. And I know I need to address it and talk about it. I’ll be interested in hopefully getting opinions around this from you guys, actually – it would be very helpful. The issue: having a conflict of interest with a client; what they deem, or you deem, as such, in other words. Let me explain with an example from another part of industry: big consumer brand

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