‘Yes, I will honour the embargo… for the rest of my working life m’Lud’

Accompanied by the arch hashtag of ‘#smugjourno,’ this cheeky t-shirt  is one of an amusing range of self-designed and printed t-shits some PR wags have been creating at website Teespring.com. I must admit it did raise a wry cackle in Sarum Towers when a colleague sent me the link – as, God knows, we’ve all had more than our share of journo blowback over this issue over the years. And what is that issue? To normal people, i.e. the 99% of civilians who live their lives unblemished by concerning themselves with all the Byzantine ins and outs of modern B2B high-tech media communications, there isn’t an issue of course. ‘I’m having some grief over a journo who won’t sign my embargo.’ ‘What’s one of those?’ ‘It’s an agreement about not publishing anything until an agreed deadline’s passed.’‘What’s the problem with that?’ Well, there shouldn’t be. Right? But we know there is. The problem is very similar to what we talked

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