Who You Gonna Call? Why Ghost Blogging May Be What You Need

Back from hols and time to circle back in the next couple of Guardian Of Your Voice blogs to the issue of client social media and, in particular, the spooky way to find your voice – Ghost Blogging You may remember we opened that thread with two opening shots: one, ‘THE THREE ‘Ws’ OF HI-TECH BLOGGING – 1: THE ‘WHO,’ WHO SHOULD BLOG?, ‘ looked at identifying the personnel in the client (well, your company, Mr or Mrs B2B firm CEO, of course), while ‘THE THREE ‘Ws’ OF HI-TECH BLOGGING – 2: THE ‘WHY,’ WHY ARE WE BLOGGING AGAIN?’ shifted the ground to the wider perspective on why we would (really) want to do this. I’ve got some things to say on the third ‘W’, the ‘WHAT’ – the metrics of blogging and the practicalities. But before we get there, I wanted to reinforce a couple of the things I said about the ‘Who,’ as subsequent to that post I’ve

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