Remember those small ads that used to promise you BIG MONEY for becoming a FREELANCE WRITER? They weren’t really believable.
Think back to when Liverpool was at the top of its game and the Trade Show was king. A while
When I ask people, ‘Who owns the social media side of your brand?’ – far too many say something like,
Am I the only one who has no idea how to use all these allegedly amazing new emojis and ways
I’ve talked a lot about the way brand journalism works with clients, colleagues in marketing, and reporters. But a very
People tell me the lines are very blurry between different roles in B2B hi-tech communications these days. Journalists seem to
I work with the sworn enemy of the career PR. Journalists. Yeah. I know. OMG. How can I bear to?
So this is a problem I’m never going to have: You spend ages and ages searching for the right person
You know a couple of weeks back when I blogged about a new way of working with breaking news –
In traditional, ‘agency’ PR, there’s a well-established technique called ‘piggybacking.’ The idea’s straightforward enough, and is suggested well by the name: x event happens, so we produce comment on it from our client. Sound idea – but invariably terribly badly done Journalists want things they can use to take a story on to the next level, of course they do. Say the Town Hall burns down and the Fire Brigade says that it was caused by faulty wiring. It’s perfectly legitimate for electrical safety consultants to next day go to the press and suggest ways such disasters can be avoided in future – or for, say, insurers to remind us all that it’s always worth protecting yourself against the unexpected, and so on. Unfortunately, in hi-tech at least, what happens is this: Bad Thing Happens. Reporters get 100 emails the next morning – sometimes the same day – saying, ‘Oh, That bad Thing? If only enterprises had bought my