A powerful and suggestive slogan I’ve heard bruited about in digital communications recently is, Thinking like a journalist. The idea; if we could get clients – or at least stakeholders and certain key people in the client – to try and see themselves from the outside-in, or as ‘others see us’ – to start to think more about how the wider world could interface with our messaging, instead of us just push-push-pushing it out – then what great results we might get in terms of buy-in and coverage? Well, we’ve just done a great event… may have been a one-off, I accept… that I think nailed that one to the wall. We really did get the client to think like a journalist. And by jiminy, when it works – boy, does it work! Let me back up and explain what we did here. Back in April we set up a pretty innovative press event… actually, let me stop myself there.