The Three Most Important Things You’re Going To Read Today About The World. Trust Me!

We’ve won a big Award. Doubtless, you are delighted for us. But it’s ok.  I’m not going to bang on about it. What I am going to do is something I hope is a lot more useful: draw out the main lessons that I think this triumph of ours might have for fellow practitioners of the dark arts of B2B communication.  Which means that you will get something out of reading this, beyond just the joy of one of my regular rants. OK, joking aside: The team here at Sarum, has done exceptionally well in a prestigious, cross-industry , global competition that highlights media campaigns and ranks how well they performed. Actually, that’s only half of it. There are a whole bunch of criteria used by the judges, all genuine branding and marketing experts. So they look at the aesthetics of the work done, the look and feel of the collateral, as much as the metrics of its impact. And

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Why I’m Going Paper Free on the 6th of November

Hola twitchers! I love Autumn time, so am glad, believe it or not, that it looks like the season has finally come. Soon, the streets will be full of lovely brown leaves that school kids of all ages will be tempted to jump around in… an image that reminds me how wonderful trees are, how much they give us in life and nature. And, like it or not, their impact on business. Here’s a sobering stat for you: if we didn’t use paper for just one business day, we’d save 11m of the things worldwide. Which is why, on November 6th, I plan to do just that. Save some damned trees, that is. And I think you should join me. The curse of the purse full of paper for no need!? Have I finally gone off my rocker completely and become an eco-warrior? Not quite. I am actually just getting behind a fantastic campaign that a client, AIIM ,  has

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